Apple dropped another entry in its animated Earth Day shorts series — and this one grapples with a pretty heady concept: Does my iPhone believe in reincarnation? 

The 50-second spot was a tie-in to Apple’s participation in the Sustainable Brands 2017 event, which explains the late rollout. The reincarnation angle comes via LIAM, the bot helping to fulfill the company’s pledge to stop mining and use a closed-loop supply chain by recycling iPhone parts.   



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