The Apple TV, Apple’s flagship streaming media box, just got a major upgrade—which shouldn’t be a surprise, considering Apple’s interest in original programming and being a cord-cutting leader.

The new Apple TV 4K adds support for 4K video (naturally) as well as HDR, or High Dynamic Range, making for a significant upgrade to a product Apple once called a “hobby.” The 4K resolution offers four times the pixels of the current 1080p HD model, while HDR provides a greater range of richer colors with supported titles and TV sets.

The new Apple TV 4K costs $179 with 32GB of RAM and $199 for 64GB. Orders begin Friday, September 15, and it ships starting next Friday, September 22.

Customers who’ve purchased HD movies will receive upgrades in their iTunes libraries to corresponding 4K versions at no additional cost, and new titles in 4K will be sold at the same price as HD versions. Apple said that it’s working with Netflix and Amazon Prime Video to bring their 4K libraries to Apple TV. Apple offered no new information on when an Amazon video app would be available for tvOS.

The fifth-generation Apple TV 4K also received a significant performance boost with the inclusion of the A10X Fusion processor found in the iPad Pro. Eddy Cue, Apple’s senior vice president of Internet software and services, said, “It’s remarkably faster.”

Apple

Live sports on Apple TV 4K

The updated tvOS, coming to the previous fourth-generation and these new fifth-generation models, expands features in the TV app introduced last year. In addition to live news, the TV app will add live sports later this year, with the ability to mark favorite teams in a Sports tab (U.S. only).

The revision is expanding beyond the U.S., too: In September, Australia and Canada gain access, and by year’s end, Apple said users in France, Germany, Norway, Sweden and the UK will be able to use it.

Apple brought thatgamecompany’s president and creative director Jenova Chen on stage to demonstrate Sky, an exclusive game for Apple TV, iPhone, and iPad that’s described as a “romantic social” game for casual gamers.



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