The Apple Watch is now in a statistical tie for the most first quarter market share in the wearable device category tied with Xiaomi, according to IDC. Fitbit has fallen to third place.
IDC’s stats highlight how smart watches have garnered priority over fitness trackers among tech buyers. Fitbit has moved into smart watches and still has an installed base of 50 million as well as corporate wellness programs.
But Apple Watch with its Series 1 and Series 2 versions, more price points and apps have bolstered market share. Xiaomi has gained share with fitness tracking devices in China and smartphone bundles.
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Overall, IDC said 24.7 million wearable devices were shipped in the first quarter, up 17.9 percent from a year ago.
Here’s a look at the standings for the first quarter.
A few observations:
- It’ll be interesting to see if Apple and Xiaomi ultimately clash in China.
- Fitbit has a lot of health data and its future may be more as an analytics platform for corporate wellness. Fitbit is also in transition as it burns off inventory.
- Apple Watch is starting to see an upgrade cycle, but it remains to be seen what the time frame will be. Apple will likely talk WatchOS a bit at WWDC.
- Samsung doubled volume with its Gear smartwatches. Samsung can also hit multiple price points. Garmin has also made the transition to smartwatch devices with its Fenix and Vivo brands.