A bunch of people dressed as Albert Einstein broke the Guinness World Record for the “largest gathering of people dressed as Albert Einstein.” 

There is nothing much to add to this article, except that 404 people turned up and smashed the previous record of 99. 

That means other people already had the brilliant idea of dressing up as the most famous scientist of all time to break a world record.

Which is genius, to say the least. 

Participants at the gathering, which took place at the MaRS Discovery District in Toronto and was organised by the Next Einstein initiative, were provided big white wigs and moustaches. 

However, the convention wasn’t just to break a world record. It also kicked off this year’s Next Einstein competition, which offers $10,000 in cash for an idea that will “make the world a better place.”

“We’re living in a world where people are not revealing their ideas, they are too afraid to share them,” Rami Kleinmann, president of the Einstein Legacy Project, said. “What we’re creating here is a way to encourage people to use their imaginations, share their ideas and improve the world.”

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