Most dads are embarrassing to some extent, but some dads are so impressively embarrassing they come round full circle and become cool.

Burr Martin, who last year achieved viral fame after he began recreating his daughter’s selfies, is definitely one of those dads.

The best part? It’s been around 15 months since his glorious trolling tactic first went viral, and in the time since he hasn’t stopped.

Here are just some of his re-creations from the past year:

There are many, many more where that came from too, all of which can be found on Burr Martin’s Instagram feed.

Outstanding work.

H/T HuffPost.

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