Google Feed — a feature that brings news depending on your search history and other online habits, right there in Google’s search app — is now available internationally.
The feature originally launched in the U.S. in July, but users around the globe will now see it as well, provided they have an Android phone. It should arrive on iOS and desktop, as well as Google’s mobile search site soon.
The Feed is really simple to use: Open up Google’s search app, and you’ll be presented by a list of cards containing stories. These can be news, but Google will often deliver music and sports-related updates, recipes, travel information etc.
If you haven’t altered Google’s standard search settings, the stories will likely be frighteningly relevant. This is because Google looks at your search, Maps and YouTube history, location, device information and other details it knows about you to deliver these.
It also learns from you and changes if your habits and interests change. And you can help it get better at it, too: On a story card, tap the three dots in the upper right corner, and you’ll be able to hide a particular story or topic, or generally customize your feed.
Google also uses the Feed to tackle the problem of fake and misleading news, as well as the infamous Internet “echo chamber,” by making sure the stories that show up are fact-checked and that they present different viewpoints, despite being tailored to your interests.