social media how toWant to create a Facebook presence that’s separate from your personal profile?

Have you considered creating a public figure Facebook page?

In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up.

How to Create a Facebook Public Figure Page and Why You Should by Dennis Yu on Social Media Examiner.

How to Create a Facebook Public Figure Page and Why You Should by Dennis Yu on Social Media Examiner.

Why a Public Figure Facebook Page?

Your personal brand is your most valuable asset. If people begin to see you as an authority in your field, you won’t have to reach out to get customers; they’ll come to you.

One of the best tools for growing your personal brand is a Facebook public figure page. In addition to looking more official, a public figure page offers these advantages over a personal profile:

  • Earn page likes to provide proof of authority.
  • Get detailed insights on how your page is performing.
  • Run ads to promote your content.

Remember, personal branding comes from expertise in your field. If you don’t have something to teach, you won’t get engagement.

To effectively use a public figure page for personal branding, you need to specialize in something. It’s fine if you don’t know everything about your chosen topic now; just make sure you’re willing to learn and that your specialty relates to your overall goal.

To successfully build your personal brand with a public figure page, you need a specialty such as live video.

If you’re wondering what to sell on your public figure page, the answer is, well, nothing. You don’t need to have a product ready; you just need to have content to deliver and a personal brand to grow. Build your brand now so when you do have a product to sell, people will trust you enough to buy.

Now let’s look at how to set up and use a public figure page to build your brand.

#1: Create Your Public Figure Page

To create your page, go to Facebook’s page creator and select Artist, Band, or Public Figure.

Select Artist, Band, or Public Figure as the Facebook page type.

Select Artist, Band, or Public Figure as the Facebook page type.

Next, select Public Figure from the Category drop-down menu, type in your name, and click Get Started.

Select Public Figure for the category and enter a name for your page.

Select Public Figure for the category and enter a name for your page.

Your new public figure page then appears.

Your newly created public figure page will look like this.

Your newly created public figure page will look like this.

In the upper-left corner of the page, click Add a Picture to upload a professional-looking headshot. You want to choose a high-quality image to represent who you are online, so consider hiring a professional photographer to take your photo. You can use this photo as your profile picture across all of your platforms.

Next, click Add a Cover to upload a cover photo or cover video.

Use a professional headshot for your Facebook public figure page.

Use a professional headshot for your Facebook public figure page.

#2: Connect Your Page and Ad Account to Business Manager

Follow these steps to claim your page in Business Manager (and set up a corresponding ad account) so you can start boosting posts and running ads.

Create a Business Manager Account

You need a Business Manager account, so create one if you don’t have one already. Log into the Facebook account you used to make your public figure page and go to https://business.facebook.com.

Next, click Create Account and enter your business name.

Enter your business name to set up your business account.

Enter your business name to set up your business account.

Then type in the name you want to use for Business Manager and your business email for notifications. Click Finish to create your account.

Enter your name and work email to finish setting up your Facebook Business Manager account.

Enter your name and work email to finish setting up your Facebook Business Manager account.

Claim Your Page

Now you need to claim the public figure page you just created. Log into Business Manager and click Business Settings.

To claim your Facebook page, open Business Manager and click Business Settings.

To claim your Facebook page, open Business Manager and click Business Settings.

On the People and Assets tab, click Pages in the left menu.

Select Pages on the People and Assets tab of your Business Settings.

Select Pages on the People and Assets tab of your Business Settings.

Click Add New Pages and choose Add a Page from the drop-down menu.

Choose the option to add a page to your Business Manager account.

Choose the option to add a page to your Business Manager account.

Type in the name of your page or URL, and click Add Page.

Type in the name of the Facebook page you want to claim.

Type in the name of the Facebook page you want to claim.

Great! You’ve claimed your page.

After you claim your page in Business Manager, you'll see it under Pages.

After you claim your page in Business Manager, you’ll see it under Pages.

Set Up an Ad Account

Next, you need to create an ad account to start running ads. In your Business Settings, click Ad Accounts on the People and Assets tab.

To set up an ad account in Business Manager, go to Business Settings and select Ad Accounts.

To set up an ad account in Business Manager, go to Business Settings and select Ad Accounts.

If this is your first ad account, you’ll see a page that prompts you to claim, request access, or create an ad account. Click Create a New Ad Account.

Select the option to create a new ad account in Business Manager.

Select the option to create a new ad account in Business Manager.

Enter your information and click Create Ad Account.

Fill in the details to set up your Facebook ad account.

Fill in the details to set up your Facebook ad account.

After you create your ad account, go to Business Manager and you should be able to access both your ad account and claimed page.

After you claim your public figure page and ad account, you can access them in Business Manager.

After you claim your public figure page and set up your ad account, you can access them in Business Manager.

#3: Install the Facebook Pixel on Your Website

The Facebook pixel is a piece of code that you install on your website so you can track audience activity and ad results.

To install the pixel, go to the Ads Manager and select Pixels from the Assets column.

To set up the Facebook pixel, open Ads Manager to select it.

To set up the Facebook pixel, open Ads Manager and select Pixels.

On the next page, click Create a Pixel. Enter a name for your pixel and click Next.

Enter a name for your Facebook pixel.

Enter a name for your Facebook pixel.

Now choose how you want to install your pixel code. You can either use a tag manager tool that supports a Facebook integration, or copy and paste the code to your website.

Choose which method you want to use to install the Facebook pixel.

Choose which method you want to use to install the Facebook pixel.

If you’re manually installing the pixel, the next screen lets you copy the required code. Just click in the code box to copy it. From here, insert the code in the header tags of your website.

Copy the Facebook pixel code and install it on your website.

Copy the Facebook pixel code and install it on your website.

Once you’ve set up the pixel, it will track activity from your website or app so you can retarget website visitors. You can also determine if your Facebook ads are driving conversions.

#4: Build Credibility With Your Content

Now that you have your public figure page set up, it’s time to start publishing content that demonstrates your expertise.

Produce a “Why” Video

Create a “why” video that explains your mission and what experiences led you to it. If people know what you stand for, they’ll be more likely to follow you.

You don’t need fancy editing software or a high-quality camera to record your video. Just take out your smartphone and start recording. If you need help finding your “why,” check out these examples or look at Simon Sinek’s TED talk.

Collect Endorsements

If people say something positive about you online, ask if you can quote them. Use these endorsements as testimonials on your website and landing pages.

Collect customer endorsements and accolades.

Collect customer endorsements and accolades.

Interview Thought Leaders

Ask thought leaders and influencers in your industry for quotes that you can use in your content to build authority. If you’re a frequent commenter and good community member, influencers will usually say yes to a quote.

#5: Amplify Your Reach With Paid Ads

Now that you have content that’s working, show it off! You can use a variety of methods to boost your posts and help you reach your goals (attract an audience, increase engagement, or drive conversions).

Dollar-a-Day Ads

When you have a post that’s getting tons of likes, engagement, etc., boost that post for a dollar a day. This lets you see what content can scale without breaking the bank.

In the Ads Manager, click Create Campaign and choose the objective for your campaign.

Select the objective for your Facebook campaign.

Select the objective for your Facebook campaign.

Follow the prompts to choose an audience, placement, budget, and schedule.

When you get to the ad itself, choose Use Existing Post and select the post you want to boost.

Select the post you want to boost on Facebook.

Select the post you want to boost on Facebook.

Remarket to Custom Audiences

Use custom audiences to retarget people who have visited your website or engaged with your post. Because this is a warm audience, it won’t take much to get people to take action. Keep in mind you’ll need to have the pixel installed on your website.

To create a custom audience, go the Audiences section of the Ads Manager. Then choose Custom Audience from the Create Audience drop-down list.

Go to the Audiences section and select the option to create a Facebook custom audience.

Go to the Audiences section and select the option to create a Facebook custom audience.

Next, choose how you want to create your custom audience. If you want to create a custom audience based on website activity, for example, choose Website Traffic.

Select Website Traffic to create a custom audience based on people who have visited your website.

Select Website Traffic to create a custom audience based on people who have visited your website.

Then fill in the details for your custom audience and click Create Audience.

Fill in the fields to create your Website Traffic custom audience.

Fill in the fields to create your Website Traffic custom audience.

Cross-Post Videos to Multiple Pages to Extend Your Reach

Cross-posting allows you to post or repost your videos to multiple Facebook pages without re-uploading. This allows you to retain all of your video views, likes, and comments when reposting.

To enable this feature, go to your page, click Settings, and select Crossposting in the left column. Then enter the URL of the page for which you want to establish a cross-posting relationship.

Enter the name of the page for which you want to set up a cross-posting relationship.

Enter the name of the page for which you want to set up a cross-posting relationship.

The other page will also need to follow these same steps to allow the cross-posting relationship.

After you establish the cross-posting relationship, you can allow the other page to cross-post your videos. When you upload a video to a new post, click the Crossposting tab and select the options to allow the other page to cross-post the video.

Select the Facebook pages you want to allow to cross-post your video.

Select the Facebook pages you want to allow to cross-post your video.

You can also go to your video library in Publishing Tools to choose which videos to allow cross-posting.

You’ll be able to see insights for all of the posts in which your video has been used. Other pages that cross-post your video can see insights only for the video post on their page.

Conclusion

A public figure page is a great way to grow your personal brand and offers many benefits over a personal profile, including the ability to run ads and collect leads. Remember, with a personal branding page, you don’t need to have a product to sell but you do need to publish good content.

What do you think? Do you have a public figure Facebook page? How do you promote your personal brand on Facebook? Share your thoughts in the comments below.

How to Create a Facebook Public Figure Page and Why You Should by Dennis Yu on Social Media Examiner.



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