Want to incorporate video into your LinkedIn marketing?
Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business.
In this article, you’ll discover three ways to enhance your LinkedIn presence with video.
Why Use Video on LinkedIn?
From Facebook and YouTube to Instagram video and stories, there’s a huge push to make video part of your content strategy. While LinkedIn hasn’t introduced any new video features, it’s still a viable platform for using video to stand out.
There are three places you can use video on LinkedIn: your profile, LinkedIn Publisher, and updates. Links from YouTube, Vimeo, Ustream, and Brightcove all show up well in these three areas.
You’re not limited to just those platforms, however. You can add Facebook and Periscope video links on your profile and in Publisher posts, too.
Here’s more on different ways to use video effectively on LinkedIn.
#1: Support Professional Credibility on Your Profile
Including video in the Summary, Experience, and Education sections of your LinkedIn profile is a great way to give people a sense of who you are.
To add video to these sections, click the Link to Media button. Then in the text box that appears, paste the link to the video and click Add to add it to your profile.
In the new LinkedIn user interface, you’ll see a video icon with your videos.
While you can add a Facebook video link to your profile, the video image won’t carry over. So in the title, make sure you include a call to action to watch the video.
In your profile, you can also add testimonials, product demos, videos of you speaking, and media clips and interviews. If you’re an author, add a book trailer. If you’re a speaker, add a sizzle reel. You’ll also want to include a company video if you have one.
For instance, Mark Edwards, CEO of Boss Equity, added a 3-minute trailer and product demonstration video in his profile’s Experience section. The product demo video received more than 130 views in less than a week.
When someone clicks on a video in any of your LinkedIn profile sections, it pops out and takes over the whole screen.
Ideally, you’d like to include high-quality videos on your profile, but it’s more important that the videos are authentic so your audience can relate to the content. If you have raw video you want to fine-tune, you can find someone else to do the video editing for you. There are also inexpensive options for outsourcing video work, like Fiverr.
#2: Add Visual Interest to Publisher Posts
Including visuals in your LinkedIn Publisher posts can make them more interesting and engaging to your audience.
The easiest way to add video to a Publisher post is simply to paste the link to the video in the post. To do that, open or start a Publisher post and click the square icon with the + symbol on it.
Then click Video.
Finally, paste your YouTube, Vimeo, Ustream, or Brightcove link in the text box and press Enter.
Similar to your personal profile, it’s best to choose videos that demonstrate your products and services or showcase your expertise. You can also upload videos featuring other authors, clients, or thought leaders (with their permission, of course).
Your Publisher posts also need to include at least 400 words of text. An easy way to do that is to transcribe and edit the audio from your video and add that content to your post.
If you do webinars or video podcasts, you can add the recording and show notes to your Publisher post. Be sure to include your sales copy and links as well.
#3: Make Your Updates Stand Out in the Timeline
Sharing video in your updates helps them stand out in the LinkedIn timeline. This increases the chance you’ll get noticed by your connections, which is important for developing relationships with targets and prospects.
To add video to an update, simply paste the YouTube, Vimeo, Ustream, or Brightcove link into your update. Note: I tested video links from Facebook and Periscope, but they didn’t import as video.
Video updates are the perfect opportunity to showcase yourself and your business by sharing content you’ve created and uploaded to your other platforms.
You can also curate and share other people’s videos that your target market might be interested in. This can help you solidify yourself as a thought leader in your field.
When you share someone else’s content, be sure to tag (@mention) them so they’re notified, helping build top-of-mind awareness of you.
If you haven’t shared video on LinkedIn, it’s time to give it a shot. Video on LinkedIn is the perfect opportunity to increase your visibility on the platform.
Not many people are using video yet on LinkedIn, including seasoned LinkedIn users. (It took me quite a while to find some good examples.) Therefore, it’s even more likely your videos will be seen and you and your business will get noticed.
What do you think? Have you tried using video on LinkedIn? What types of videos have you posted and where? Please share your experience in the comments.