It’s limited to the mobile browser, but it’s been added to help Instagram in its attempt at world social network domination.

In its neverending quest for global takeover, Facebook’s other social network, Instagram, has finally enabled the ability to upload images for anyone accessing it through a mobile browser.

Previously, you could only access a few limited functions through the browser page, including the ability to fully peruse your feed. But now, when you navigate to Instagram.com from your mobile browser, it takes you to an app-like layout, complete with the ability to upload a photo or video stored locally on your device. Bear in mind that this is only accessible on mobile browsers at present—those of you clicking through on your desktop browser will not have the upload ability.

TechCrunch asked Instagram about the changes. The company responded that this new web experience is optimized for mobile phones, particularly in an effort to “help people have a fuller experience on Instagram no matter what device or network they are on.” TechCrunch adds:

The mobile web launch ties in with Instagram’s global growth strategy aimed at the 80% of its users outside the US. Other product updates in this vein include web sign-up, a better on-boarding flow for low-end Android users, and the recent addition of offline functionality. These helped Instagram speed through the 700 million monthly user mark. It added its last 100 million in just 4 months after averaging 9 months per 100 million users for several years.

The Instagram track seems to run directly parallel to Facebook’s in the sense that it also appears to be heavily focusing its developing on its mobile web app for emerging markets. Many users in the developing world don’t necessarily have a fast enough connection or the ability to download Instagram’s full mobile app, and this offering should help bridge that gap.

Perhaps this is also a great method for posting to two Instagram accounts at once —save one account for the app and the other for the mobile browser — especially since the current way of switching between accounts is still sort of agonizing.





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