You don’t need to suck in that gut anymore, because now you can wear it proudly out of your shirt.

The Dadbag is a fanny pack (or bum bag, depending on where you’re from) that looks like a hairy belly sticking out from under your t-shirt.

Made by London-based art director Albert Pukies, the currently one-of-a-kind waist pouch may soon become mass produced too, after Pukies’ pictures of it started going viral on social media, including Weibo in China.

Pukies told Mashable he’s already received several enquiries from manufacturers, and buyer response seems strong enough that he’s considering launching a Kickstarter campaign.

If the Dadbag becomes real, Pukies envisions offering six models to choose from:

Fashion statement or otherwise, the bag strikes us as a pretty clever design for security. If no one realises that’s a bag, you won’t get people picking it. And it looks nice and roomy, to boot.

 

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