Five years later, Lyft is finally competing with Uber’s roots.
The No. 2 ride-hailing company on Thursday launched Lyft Lux, its version of premium black car rides — the service that Uber launched with in 2009, but that Lyft never really tried out after it launched in 2012.
“You do it all. Your ride should, too. We’ve added two black car options — Lyft Lux and Lyft Lux SUV — so even when you’re dressed to the nines, Lyft offers a ride that suits your needs,” Lyft wrote in a blog post.
Lyft Lux and Lyft Lux SUV will be available in Chicago, Los Angeles, New York, San Francisco, and San Jose. Drivers who work in those cities can start driving for Lyft Lux if they have an approved vehicle from at least 2011 with a black exterior. Certain models of Audis, Bentleys, BMWs, Cadillacs, Buicks, Land Rovers, Lincolns, Maseratis, and other cars on a long list qualify.
Drivers also must have a rating of 4.7 or above, and their cars must have “leather or leather-like” seats. Lyft advertised its new option to drivers by telling them they’d make more money driving for Lyft Lux.
Lyft calls Lyft Lux its “most luxurious ride experience.”
Sounds familiar. Who needs Uber anyway?