Nike tried to make history via livestream on Saturday, and it almost did it.
The athletic company continued its quest to be part of a world record: the first marathon finished in less than two hours.
Athletes Lelisa Desisa, Eliud Kipchoge, and Zersenay Tadese tried to make the elusive 1:59:59 finish time early Saturday morning in Italy. Kipchoge, a 32-year-old Kenyan long-distance runner, came the closest at 2:00:25 — under the world record of 2:02:57. Kipchoge’s time won’t be the new world record, though, since this run used pacemakers and wasn’t eligible.
The runners aimed for a 4:34-minute mile — for all 26.2 miles.
Nike livestreamed the whole thing on Twitter and Facebook under the hashtag #Breaking2.