Apple once used to describe the Apple TV as a hobby, and it was supposed to be the device that gave the Cupertino giant a foothold in the living room and the chance to revolutionize the way people watch TV.

But now, almost a decade on from its initial release, the Apple TV is no closer to changing the way people watch television. If anything, all it has accomplished is to turn the TV into a giant iPhone, where users have to wade through a myriad of apps and services to get the content they want.

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