The couple behind the pins is spreading the message that people should adopt dogs instead of getting them at shops that source animals from the mills.
Many of those dogs live in overcrowded and unsanitary conditions, and can be beset with health problems, the ASPCA says.
Pincause teamed up with animal protection organization the Humane Society of the U.S. and, for every pin sold, $2 goes to the organization’s “Stop Puppy Mills” campaign.
Pincause raised more than $160,000 through other pin campaigns in the past year and the team hopes to raise more funds and awareness for this new cause. Since launching the #adoptdontshop campaign earlier this month, the group has raised more than $2,400.
One particular doggo inspired Pincause’s latest campaign, when co-founder Kate Lind met Ella Bean earlier this year and wanted to help stop the type of mistreatment the cute puppy endured. The dog spent the early part of her life in a cage.
The latest pin featuring a colorful paw print is designed by Penelope Dullaghan, the artist behind Pincause’s previous pin campaigns.
Many dogs — call them puptivists — are sporting the pin and supporting the fight to shut down puppy mills. This pug had this to say about puppy mills:
Such good dogs.