Forget starving yourself. Eating food is 2017’s hottest new feminist fad.

At least according to Special K, whose latest campaign, “Own it,” tries so, so hard to make a bold political statement: that women like to eat. 

Maybe it’s just me, but I always thought that women had to eat to survive. Huh. 

Either way, it appears the Special K took their cue from a decade of tampon commercials where women show that they can “do it all.” That “all” includes: jogging, listening to rap music, more jogging, going to work with a tampon in, and eating diet cereal.  

Watch and have a chuckle, all while eating a sensible snack.

You deserve it, ladies.

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