Notoriously business-savvy pop monarch Taylor Swift has played another trademark card.
Swift has filed to trademark a collection of phrases from her upcoming album Reputation, according to TMZ. Trademarked phrases will include the song title ‘Look What You Made Me Do’ and lyric “The old Taylor can’t come to the phone right now.”
TMZ reported that the trademarked phrases will be used for merchandising. Ostensibly, the trademark will cover the usual audio recordings, T-shirts, sweatshirts, and laptop cases. Oddly, it will also cover magnetically encoded gift cards, reusable shopping bags, ornamental cloth patches, shoe laces, and bathrobes. Not to mention, hosiery.
With Swift about to embark on her colossal Reputation tour soon (the one drawing scrutiny for forcing fans to buy snake rings to get a shot at buying tickets), all of it makes sense. And this isn’t the first time T-Swift has trademarked her own stuff. The phrase “this sick beat” was trademarked in 2015 from yuge 1989 single ‘Shake It Off’. T-Swift also filed to trademark “Swiftmas” along with single title ‘Blank Space’ and featured lyric “and I’ll write your name.”
Look what you made her do, world.